Measuring Perceived Trends

In an article just published in MethodsX, my PhD student Kathrine Egfjord and I propose a simple Delphi-inspired methodology for eliciting and measuring perceptions of industry change. The method is designed to provide a qualitative comparison of the perceptions of different groups of individuals. We used it to compare the perceptions of two different groups of managers, subjected to different information environments in their daily jobs. Not surprisingly we found that they perceive different trends.