What are business models, viewed from a cognitive perspective? How are they formed, shared, and innovated? How do we “measure” them? And what are open research questions at the intersection of the study of managerial and organizational cognition, business models, and business model innovation. I have gathered some of my reflections on these topics into a short book – a sort of primer – that I hope can be useful to scholars new to this area. Out now with Palgrave: https://link.springer.com/book/10.1007/978-3-031-51598-9
