How can you build a competitive strategy around sustainability as a differentiator? In this recently published case I study this based on the Comwell Hotel Group case, together with Rasmus Rasmussen, award-winning chef and one of the driving forces behind the sustainability strategy of the hotel group. Download it here, or look at the published version here: https://www.elgaronline.com/view/edcoll/9781789908343/9781789908343.00045.xml
Professor of Strategic Management (wsr)