At the end of 2020 our new edited book “Business Models and Cognition” will be available online and in print. In this book we explore, together with group of top business model scholars, how cognition theories can benefit business model studies. In our introductory paper, “Exploring the Connections Between Business Models and Cognition: A Commentary”, I present my reflections together with Robert Galavan and Marcel Bogers.
Professor of Strategic Management (wsr)